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Seriously? It’s 2022 and we still have to talk about gender equality? Are we caught in a time loop? Is this song on repeat? Or does the record have a skip? Well, honestly… we don’t really know. But what we do know is that we have to keep calling attention to the gaps and inequalities until we finally see some change.

With our campaign #KeineVonVielen we are putting our finger in the wound by once again bringing awareness to gender inequality in career issues.

In collaboration with our friends from Straight Magazine, 3 Brüder Kommunikation und Macherinnen CGN, we created 12 different campaign motifs that highlight the status quo with striking facts.

Our special thanks goes to Ströer, who supported us with their OOH spaces for the campaign.

Our Scope:
Campaign Development, Claim, Art Direction